Notes
Connected beats best-of-breed
A pile of excellent tools is still a pile if the data never meets.
Most growing companies do not have a software shortage. They have a coordination shortage.
The CRM does not know what WhatsApp promised. The warehouse does not know what the website sold. Marketing reports a campaign the operations team never saw.
Krishiv’s bias is to connect the few surfaces that matter — mobile, CRM, ERP, automation, AI, cloud — before adding another logo to the stack.
Insights
More from the work
WhatsApp is an operating channel
If the conversation does not update the system of record, it is just another inbox.
Custom when SaaS starts fighting you
Buy when the workflow is standard. Build when the workflow is the business.
Mobile is a surface, not a side project
An app that does not share the CRM, inventory, and messages is just another silo in someone’s pocket.

