Notes
Custom when SaaS starts fighting you
Buy when the workflow is standard. Build when the workflow is the business.
SaaS is correct until the product’s opinion of your process costs more than engineering.
We still integrate what works. We build the slice that does not: the inventory rule, the dealer hierarchy, the clinic flow, the property status that no generic CRM will model honestly.
The test is simple. If staff keep a side spreadsheet, the platform is not finished.
Insights
More from the work
Connected beats best-of-breed
A pile of excellent tools is still a pile if the data never meets.
WhatsApp is an operating channel
If the conversation does not update the system of record, it is just another inbox.
Mobile is a surface, not a side project
An app that does not share the CRM, inventory, and messages is just another silo in someone’s pocket.

