Insights
Notes from the work
How we think about software, operations, and building for the long term.
Notes
Connected beats best-of-breed
A pile of excellent tools is still a pile if the data never meets.
Notes
WhatsApp is an operating channel
If the conversation does not update the system of record, it is just another inbox.
Notes
Custom when SaaS starts fighting you
Buy when the workflow is standard. Build when the workflow is the business.
Build
Mobile is a surface, not a side project
An app that does not share the CRM, inventory, and messages is just another silo in someone’s pocket.
Build
AI is a surface, not a side chatbot
If the model cannot read the CRM and hand off to a person, it is a demo.
Build
Industry CRM is not a sales pipeline
Print jobs, CA clients, and plots are not generic deals. The record has to match the work.
Build
IoT without a science project
Telemetry is only useful if it lands where the team already works.
