Build
IoT without a science project
Telemetry is only useful if it lands where the team already works.
Device dashboards that nobody opens are a science project.
The alert has to reach the same console as the order, the AMC, or the plant ticket. MQTT and the hardware matter. The staff screen matters more.
That is how we take IoT: device, data, and the business surface as one delivery.
Insights
More from the work
Connected beats best-of-breed
A pile of excellent tools is still a pile if the data never meets.
WhatsApp is an operating channel
If the conversation does not update the system of record, it is just another inbox.
Custom when SaaS starts fighting you
Buy when the workflow is standard. Build when the workflow is the business.

